GWENNE WILCOX
REVEAL YOUR BRAND APPEAL
FIND YOUR BRAND WHY AND YOUR BRAND PROMISE
Like attracts like. The more clarity you have about your brand and the courage to capitalize on your YOUness, the more people will resonate with your brand. And with you.
My VAMP Framework will guide you in creating a compelling Value Proposition.
REVEAL YOUR BRAND APPEAL
FIND YOUR BRAND WHY AND YOUR BRAND PROMISE
Like attracts like. The more clarity you have about your brand of YOUness the more your brand resonates with people that either are a lot like you or wish to be like you and, ultimately, who you are meant to serve,
My VAMP Framework Guide helps you create a compelling USP and Value Proposition.
brands I’ve worked with
DOWNLOAD YOUR FREE GUIDE NOW
Take the first step in crafting your compelling brand.
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WHAT’S INSIDE
VALUE
WORKSHEET
Your brand’s unchanging essence. The ultimate emotional benefit your brand delivers to your customer.
ASPIRATION
WORKSHEET
How your brand’s higher purpose sets you apart; your aspirational legacy and the impact you want to make,
MISSION
WORKSHEET
The real transformation
your brand offers and your customer longs for and how your brand enhances their life.
POSITION
WORKSHEET
The experience your brand promises to consistently delivers your audience knows they can count on.
FEEL LIKE YOUR BRAND IS ALMOST THERE?
Yes, you could DIY this. And yes, the VAMP Guide will give you a strong start. But after 40 years of working with brands from startups to global icons, here’s what I know for sure: Most brands get close to clarity, then stall.
Why? Because they leave the most distinctive parts of themselves behind. Either out of fear to be too different or actually dialing up your authenticity by enhancing what you’ve labeled as a flaw. Yes, that flaw you have, flaunt it.
That coupled with identifying your ONE Minimum Viable Product (MVP), your first, most essential offer—the one that your audience is so desperate for it converts consistently, and announces to the masses, “This is what I do. And no one does it quite like me.”
Without these essentials, you're not building a brand. You're building confusion.
If you are ready to explore how to close the gap between where your personal brand is now and where you REALLY desire to go, BOOK A CLARITY CALL.
NO MORE SECOND-GUESSING: BOOK A CLARITY CALL
The VAMP guide shows you the framework. The Clarity Call will help you apply it.
✔ Instant insight on what’s diluting your brand appeal
✔ How you can utilize CAPTIVE8™ to position yourself as a category of one
✔ A strategic recommendation to help “authenticate” your messaging so you and magnetize the right people
This call is not a pitch. It’s a pivot. It’s where we turn “almost clear” into unmistakably compelling.
WHAT THEY SAY (WHAT I SAY)
“I've already done branding work.”
Perfect. Now maybe refine and elevate what’s really working and strip away what’s not. Resilient brands are always evolving.
“I’m not ready for a big investment.”
That’s why this is a FREE call. No pressure. No hard sell. Just a window into what’s possible. And what’s next.
“It may be too early in my brand journey.”
Then this is exactly the right time for this call to look at what is your next priority, and what isn’t. Before you invest in websites, create content, build out your offers, you want to get your message right.
WHAT CLIENTS SAY
WHAT CLIENTS SAY
CAPTIVE8™ IS RIGHT FOR YOU IF. . .
CAPTIVE8™ IS FOR YOU IF...
✔ You understand the value of a growth mindset.
✔ You aspire to be recognized as an authority in your niche.
✔ You place a premium on ‘done-for-you’ service and strategies.
✔ You wish to make an impact separate from your corporate identity.
✔ You are ready to convert your authentic essence into a brand distinction.
✔ You have a vision for your impact and are ready to embrace your authentic self.
✔ You respect your time and value efficient systems and strategies that deliver results.
✔ You understand the value of partnering with others who match your level of achievement.
✔ You recognize that significant results require equally significant investment of time and resources
WHAT CLIENTS SAY
CAPTIVE8™ IS FOR YOU IF...
CAPTIVE8™ IS FOR YOU IF...
✔ You understand the value of a growth mindset.
✔ You aspire to be recognized as an authority in your niche.
✔ You place a premium on ‘done-for-you’ service and strategies.
✔ You wish to make an impact separate from your corporate identity.
✔ You are ready to convert your authentic essence into a brand distinction.
✔ You have a vision for your impact and are ready to embrace your authentic self.
✔ You respect your time and value efficient systems and strategies that deliver results.
✔ You understand the value of partnering with others who match your level of achievement.
✔ You recognize that significant results require equally significant investment of time and resources
WHY SHOULD YOU LISTEN TO ME?
HI, I’M GWENNE WILCOX. I’VE SPENT 40 YEARS CREATING MULTI-MILLION DOLLAR BRANDS. THAT’S WHY I’VE EARNED THE TITLE, BRAND DAME.
As a global award-winning branding expert since 1985, I’ve led campaigns for Fortune 500 companies like American Express, DeBeers Diamonds, Gianni Versace and Harry & David, generating millions in revenue.
In 1986 I launched Stuart Weitzman’s eponymous brand of women’s footwear, helping build a multi-million-dollar empire. Coach paid $574 million for the brand in 2014. That royal blue signature shoe box? Still mine. And still relevant.
I had the honor of launching the brand responsible for one of the 20th century’s greatest medical breakthroughs— and lucky to be mentored by Hall-of-Famer and advertising great Hal Riney. A master copywriter and storyteller from the ‘Mad Men’ lineage. And Milton Glaser, one of the most celebrated graphic designers in the US, was my biggest fan.
I pivoted away from serving big corporate brands in 2011 and founded my own agency, Brand Magic Marketing to help founder-led SMEs (Small and Medium-sized Enterprises) scale and expand their market reach.
These days? I am championing a new era of leadership by help integrity-led founders and businesses build brands that follow their true north, not trends. I coach C-Suite executives pivoting from corporate how to reclaim their identity by answering the question, “If I’m not the CEO, who am I?”
Want a more immersive 1:1 experience? If you are ready to scale, pivot, or simply be seen authentically and unapologetically, I’ve got a proven strategy. Just book a call and bring your YOU-ness.
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