“A brand is a person’s gut feeling about a product, service, or company. You can’t control the process, but you can influence it by communicating qualities that make you different.”
Marty Neumeier, author of The Brand Gap
BRAND ETHOS is a tactical framework that makes it easy to articulate your differentiation
so you can attract premium clients. Brand Ethos allows you to create compelling messaging that converts authentically, authoritatively, and consistently.
During this one-month immersion we will reveal your personal essence, core purpose, positioning, and principles, all of which inform your brand identity, brand voice and, ultimately, the execution of your brand strategy.
Included in Brand Ethos Program:
- 90-minute Essence Audit & onboarding session
- Access to a designated Google Drive shared folder
- 4 Weekly 90-minute sessions (1 session per week)
- 24/7 access via Voxer or WhatsApp
- A hardbound copy of Roget’s International Thesaurus
- Bonus videos
- Templates, worksheets, and prompts
- Copywriting in your voice
- Brand Ethos Journal
- Brand Deck
What you‘ll leave with:
- Core Virtues
- 6 Brand Tones and Definitions
- Brand Voice Development
- VAMP (Value, Aspiration, Mission, Promise)
- Value Statement
- Brand Principles
- Positioning Statement
- Signature Framework & Program Titles
- Brand Messaging, copywriting skills and repurposing planning template
- Brand Identity Recommendation
Brand Ethos is just the beginning of your brand journey:
is the foundational framework of my EPIC Success Journey program where I personally guide you through not only what you need to do to elevate your brand, but also how to execute it.
Each phase of your success journey is mapped out according to your vision and I do it WITH YOU:
Phase I: Brand Journey
Phase II: Sales Journey
Phase III: Customer Journey
It‘s built on proven strategies used to generate millions in revenue for dozens of Fortune 500 and multi-million dollar brands like American Express, DeBeers Diamonds and Harry & David.
CLICK HERE to schedule a FREE strategy session to explore whether the EPIC Success Journey program is for you.
By submitting your payment, you are committing to your full participation in the program and agree to our Terms & Conditions.
You will receive an email with a copy of the program contract and payment verification.