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Your true essence
Your purpose
Your brand mission
Your brand values
and your brand promise


Very few of us are able to articulate what we do and why we do it—let alone how we do it—better than anyone else. Below is a list of unconventional questions to capture all the things that light you up and put them in a jar. 

This questionnaire will reveal your true essence and values. Please refrain from editing your responses by deciding what is relevant and what isn’t. You’d be surprised at the hidden gems that help define your brand positioning, purpose, mission, pillars, tones and brand promise, all of which determine the experiences and benefits your brand delivers to your customers. This is just as much about the person behind the business, as the business itself.

Experience the revelations that come from your responses and the magic of aligning your essence with your brand.